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Altair monogram: a cream A on a SellSip red circle

Altair, editor of SellSip

Altair is the pen name of SellSip's editor. Altair writes and edits every SellSip article, script and game round, with one goal: help people who sell handle objections, negotiate without caving and keep more of the deals they win.

What Altair writes about

  • Objection handling. What buyers really mean by "it's too expensive", "send me some information" or "we're happy with our current supplier", and what to say first.
  • Negotiation. Trading instead of conceding, holding price, and knowing what a discount really costs.
  • Sales craft. Follow-up, discovery, pre-call routines and the habits that make the first two work.

Background

Altair has worked in sales and business development for more than 20 years.

Altair writes under a pen name so the work is judged on the evidence, not on the person.

How Altair works

  • Every figure is credited. If a number appears on SellSip, the source is named and linked next to it.
  • Every claim gets a Brew Strength rating: Strong Brew (80%+), Good Blend (60 to 80%), Needs Stirring (40 to 60%), Weak Brew (20 to 40%) or Decaf (under 20%), based on how well the evidence holds up. How the scale works.
  • Scripts are starting lines, not magic words. Each one says what to listen for next.
  • Corrections are welcome. Spot something wrong? Message SellSip on Facebook or Instagram and it will be checked and fixed, with the date of the fix shown on the page.

Find SellSip

Follow SellSip on Facebook and Instagram (@sell_sip) for new playbooks, tools and games. Start with the playbooks, the free tools or the warm-up games.

Sell. Sip. Celebrate.

Questions people ask

Who is Altair?

Altair is the pen name of SellSip's editor, who writes about objection handling, negotiation and sales craft from more than 20 years in sales and business development.

Why a pen name?

So readers judge each article on its sources and its Brew Strength ratings, not on who wrote it.

How does SellSip check its facts?

Every figure links to its source, and every claim is rated on the Brew Strength scale, from Strong Brew to Decaf.