Home · Playbooks
Sales tips and techniques, rated by evidence
Evidence-checked sales playbooks for every seller. Each one answers one question, shows its sources, and ends with a script or drill you can use this week. Ratings use our Brew Strength scale.
Legends Index · Edition 1
Who sold?
Legends
The Legends Index
Who are the best salespeople ever? Our Legends Index ranks sellers and leaders by verified track record, not fame, with one habit you can copy from…
Brew Strength · Check 1
80%? Check the brew.
Brew Strength
Brew Strength Check #1
The famous follow-up stat, traced to its source and rated on our Brew Strength scale. What the evidence says and how many follow-ups to…
Brew Strength · Check 2
Check the brew
Brew Strength
Brew Strength Check #2
Does it really cost 5 times more to win a new customer than keep one? We traced five famous sales stats to their sources and rated each…
Sell like a CEO · No. 1
Name it. Show it.
Pitch Teardown
Sell like a CEO #1
What made Steve Jobs' iPhone launch sell, broken into steps an everyday rep can use, with a script for your next…
Sell like a CEO · No. 2
Show. Then ask small.
Pitch Teardown
Sell like a CEO #2
How did Sara Blakely sell Spanx to Neiman Marcus? Her ten-minute pitch, the live demo and the small ask, broken into steps with a script to use this…
Top 1% Tracker · First pass
The 1% habits
Top 1%
The Top 1% habits
The habits that top-performing salespeople share, drawn from public track records worldwide and rated by evidence, with a weekly drill for…
Frameworks Radar · 2026
Adopt. Trial. Heritage.
Frameworks
Frameworks Radar 2026
MEDDPICC, MEDDIC, SPIN, Challenger, BANT, Sandler and more compared in one table: when to use each, what's rising, and what to try…
Strategy Vault · Top 3
Three strong ones
Strategy Vault
3 Strong Brew strategies
Sales growth strategies with the strongest evidence behind them, each rated for success probability and turned into a step you can run this…
The maths · Pricing
10% off costs more
Pricing
Discount math
A 10% discount can need far more than 10% extra sales. The simple formula, worked examples and a free calculator to check your own…
Warm-Up · Daily routine
Sixty seconds. Then dial.
Warm-Up
60-second pre-call routine
Beat cold-call nerves with a 60-second routine: a breathing reset, a one-line plan and a warm-up game. Includes a free pre-call…