Your BATNA
Warm-Up 04 · About 2 minutes · Negotiation
BATNA Brew-Off.
Do you really know your walk-away point? Eight deal situations, from prep to the final offer. Pick the strongest move before the clock runs out.
- Read the situation: a buyer, a number, a deadline.
- Pick the strongest of three moves before the clock runs out.
- Climb three stages: know your BATNA, read the buyer's, then accept, counter or walk.
Your goalNever accept a deal worse than your BATNA, and never walk from one that beats it.
Ready for the first deal?
Pro unlocks when you score Strong Brew (80%+) in Classic.
Before you talk price: what happens if they say no? Let's see if you know.
Situation 1/820
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sellsip.com · Sell. Sip. Celebrate.
Closed it.
Brew StrengthGood Blend
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What you'll practise
Your BATNA, your best alternative to a negotiated agreement, is what you will actually do if this deal falls through. Roger Fisher and William Ury named it in Getting to Yes (1981; 2nd edition with Bruce Patton, 1991). The Brew-Off drills the three moments where it matters. First, prep: pick a real alternative, value it (value × chance − cost, the method Harvard's Program on Negotiation teaches) and turn it into a walk-away point. Then read the buyer: their alternative, including doing nothing, and whether a zone of agreement exists at all. Finally the call: accept, trade or walk, and when to keep your BATNA to yourself. Every answer links to the section of the BATNA guide it comes from, with its source. Scores and ranks stay on this device. No sign-up.