Close or Walk
One buyer moment a day. Pick the move, see why, back it with research. By Altair.
What the game trains
Ten sales problems, ten boss buyers. Every explanation in the game names its source and year.
| Topic | Boss buyer | Skill | Sources |
|---|---|---|---|
| 1. Buying committee | The Committee | Multi-threading | Gartner, Win More B2B Sales Deals (2018); Schmidt, Adamson & Bird, Making the Consensus Sale, HBR (2015); Fisher, Ury & Patton, Getting to Yes (1981) |
| 2. Buyer research and trust | The Googler | Straight answers and peer proof | Gartner, Digital B2B Buyer Survey (2017); Sheridan, They Ask, You Answer (2017); Cialdini, Influence (1984); Dixon & McKenna, The JOLT Effect (2022) and HBR, Stop Losing Sales to Customer Indecision (2022) |
| 3. Admin overload | The Inbox Avalanche | Automation triage | Salesforce, State of Sales, 5th edition (2022); Brynjolfsson, Li & Raymond, Generative AI at Work, NBER (2023) |
| 4. Qualification and prospecting | The Tire-Kicker | Early disqualification | Ross & Tyler, Predictable Revenue (2011); Whyte, MEDDICC (2020); Rackham, SPIN Selling (1988) |
| 5. Proving AI ROI | The Skeptical CFO | Baseline, benchmark, payback | Challapally et al., MIT NANDA, The GenAI Divide: State of AI in Business 2025 (2025); Dixon & McKenna, The JOLT Effect (2022) and HBR, Stop Losing Sales to Customer Indecision (2022) |
| 6. Price objections | The Procurement Shark | Trading, not caving | Fisher, Ury & Patton, Getting to Yes (1981); Galinsky & Mussweiler, Journal of Personality and Social Psychology (2001); Kahneman & Tversky, Prospect Theory, Econometrica (1979) |
| 7. Sales and marketing misalignment | The Siloed CMO | Shared definitions | Kotler, Rackham & Krishnaswamy, Ending the War Between Sales and Marketing, HBR (2006); Oldroyd, McElheran & Elkington, The Short Life of Online Sales Leads, HBR (2011) |
| 8. Forecasting | The Mirage | Verifiable buyer milestones | Tetlock & Gardner, Superforecasting (2015); Whyte, MEDDICC (2020) |
| 9. Ghosting | The Ghost | Dated next steps | Dixon & McKenna, The JOLT Effect (2022) and HBR, Stop Losing Sales to Customer Indecision (2022); Gollwitzer, Implementation Intentions, American Psychologist (1999); Gartner, Win More B2B Sales Deals (2018); Cialdini, Influence (1984) |
| 10. Coaching and churn | The Renewal Cliff | Onboarding wins and practice | Ericsson, Krampe & Tesch-Römer, Psychological Review (1993); Dixon & Adamson, The Challenger Sale (2011); Reichheld & Sasser, Zero Defections, HBR (1990) |
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